Once you start getting used to FB ads you realise that you have probably the most powerful tool possible between your hands. Apart from being way cheaper than Google Ads, FB has designed their ads to reach verified accounts only. (New Facebook Laws require Legal identification to register in their social media) This means that all the people checking you out is 100% real.
Now, how can you manage your ads?
Let’s see first the type of ads you should be creating out there and how the EdgeRank Algorithm works.
FB Algorithm priorities are on people as personal users, example your own FB, pages are secondary for it, this means that they will be showing your posts on smaller amounts of impressions. You can change this by having a really big following on your page, by promoting your posts or by getting your followers to click on the bell and always get a notification when you post. Consider that around 1-5% of your following will receive your post naturally, maybe not right after posting but in the coming days after doing so.
Let’s see some Do’s and Don’ts from FB Ads so none of your ad is rejected.
THE 80-20 RULE
This rule on FB is simple, of your ad (image or video) contains too many words in it (20% of the total 100% of the text in the ad) then FB will probably reject it. This is done to avoid sellers from spamming people with tons of text, keep your add visual and simple, no text and short sentences and descriptions.
Imagine the video has a special purpose for the in video text, example, a Lyric Video, as this case is specially based on words, FB usually won’t give trouble and approve the ad.
Optimising your ads
It’s time for you to analyse results, be sure to leave at least some hours after ad is approved to do this. The goal when you analyse your ad results is always save on budget and A/B Test how the audience is replying to you.
If your ad is wasting tons of money with no results, either the audience is completely wrong or the way your are marketing yourself is not properly created.
This video explains a bit better about this chapter: